I LOVE WHO I'M BECOMING A LOT.
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LEVI'S

People hate when unexpected dirt gets on their clothes, especially when they have important places to be, for example on the way to work.

SOLUTION

Commuter collection is water resistant and dirt repellent.

OBJECTIVE

To introduce the commuter collection to the market.

MAIN MESSAGE

The commuter collection makes life feel easier and worry free.

BIG IDEA

Proof “everything”.

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OOH

Laundromat posters

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TRADITIONAL AD

Magazine print ad

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